Expert Panel - Business Strategy and Development
Wendy has more than thirty years experience working with businesses of all sizes and sectors helping them create business strategy that achieves growth and success. Her analysis of the bigger picture brings insight for the leaders and owners of those businesses and makes the decisions they take more impactful. SMEs tend to be more agile and less risk-averse than large corporations and they can learn how to turn those traits into commercial advantages. She helps business owners develop their strategy around three principles:
- Stabilise your business; put it on a sound financial/commercial footing
- Prioritise the decisions; ensure you focus time and effort on the things that grow your business
- Monetise new opportunities; build new income streams to bring additional revenue into your business.
Many small business owners believe that business strategy is only for big business but that is simply not true. In fact, if you want your business to be bigger you need a good strategy.Wendy has published five business books and numerous articles translating business theory into business practice and ensuring solutions to business problems are scalable, practical and very effective. She holds a master’s degree in education and professional development, a range of professional qualifications and is a Fellow of the Institute of Leadership and Management.